Five Useful Things You Didn’t Know You Could Do With a Link Management Platform

Believe it or not, but the way you organize, edit, and analyze your links makes a difference between people clicking your link and skipping out on your call to action. While links are usually considered the marketing underdog, don’t underestimate their importance in optimizing your brand strategy.

Read on to discover five magical things you didn’t know you could do with a link management platform.

What’s a link management platform?

Between posting on social media, sending out email newsletters, running ad campaigns, and doing internal housekeeping, you’d be amazed at how many links you create or share each year.

A link management platform helps you manage and organize links in a tidy manner. No matter how big or small your business is, everyone can benefit from such a platform.

Why take control of your links?

• Have domain ownership over every single link you generate
• Stay on top of your link data
• Maintain consistent communication with users
• Easily organize and access links in a centralized dashboard
• Better assess how your campaigns are faring

For more info on link management, check out this cool guide on developing brand awareness with short links.

Check this out! Linkhawk’s link management and analytics platform is a one-stop solution for digital-savvy marketers to market like pros. From monitoring your clicks to tracking referrals and media segments in which your links are used, Linkhawk’s link management platform saves you time, resources, and a headache.

Five Useful Things You Can Do With A Link Management Platform

1.Track and measure links

With one centralized home for all your links, you can monitor factors like catchy content, user engagement, clicks, and campaign performance. This enables businesses to craft even stronger campaigns using the in-depth analytics feature of the link management platform. Ultimately, by making all your links trackable, every touchpoint can be monitored and tweaked if needed, ensuring brand consistency.

2.Retargeting links

Retargeting, also known as remarketing, is a cookie-enabled technology that allows marketers to target site visitors with display ads on numerous platforms. With retargeting links, you can also show ads to people who have demonstrated an interest in your services or products without having actually visited your site.

A link management platform can help you associate retargeting pixels with links, adding users who clicked to retargeting lists. This enables you to catch out leads, even those who haven’t actively gone onto your site.

3.Increase SEO performance

Any seasoned marketer knows how important SEO is in getting your brand noticed. And in an increasingly competitive landscape, it’s only getting harder to beat Google’s algorithms. Branded links are pro-SEO since they are clean, short, and contain a targeted keyword alongside a high-authority domain name.

A key advantage of using a link management platform is that it allows you to easily optimize your links for SEO, helping you effectively rank higher than the competition.

4.Brand your links

Building a brand is a mammoth task. It’s a long-term commitment that goes beyond just having a catchy brand name and funky logo. Every aspect of your brand should be cohesive, and links are no different.

With a link management tool, customize links, shorten your URLs, and add your company’s brand name to each link, a unique domain extension, and a custom keyword after the slash. For example, your customized link would look something like this: YourBrand.news/NewsArticle.

So instead of sharing a long, ugly URL or a generic short link that looks shady, increase brand visibility and credibility by inserting your brand name in links.

5.Increase link trust

On average, a short, branded link can contribute to a 39% boost in click-through rates compared to a long unbranded link. Not to mention, links that look spammy are most likely going to be treated as such.

The bottom line is, it’s all about trust; users are more likely to click links that look credible. Thankfully, link management platforms enable brands to attribute proper names and relevant keywords to each URL.

Consider a link management platform

In a fast-paced digital world, link management makes sense. It helps teams easily collaborate, boosts deep tracking, and makes everyone more organized. What’s more, links are an extension of your brand, so it makes sense to pay attention to them and find an effective strategy to manage links.

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Linkhawk is a link analytics platform. Easily optimize your links, track your campaigns, and keep your links all under one roof with Linkhawk’s personalized dashboard.